Apparel · Klaviyo Email
The Naked Tiger is a bold, sexy apparel brand with strong traffic. The brand was paying for visitors and collecting signups, but its emails weren't converting. Subscribers came in and stayed quiet.
The founders knew email was underperforming but didn't have time to fix it. We took full ownership of the email program: the testing, the building and the sending.
Paying for traffic and collecting signups, with almost no sales coming back from the list.
Subscribers came in from paid traffic and never bought, so the list wasn't earning back what the ads cost.
With too many other priorities, the founders couldn't commit to the consistent testing and sending that email needs to work.
There was no clear answer on which designs, copy and model imagery this audience actually responds to.
Four phases: test the creative, test the offer, personalize with AI, then rebuild every flow.
Structured tests on design language, copy style and length, and model imagery. Each test fed the next until we found the design language that consistently converted best.
With the creative dialed in, we tested offers and promotions to see which moved revenue and which only cut into margin, plus personalized outfit choices.
A custom AI agent captures each contact's preferences and purchase history and recommends the outfits they're most likely to buy, delivered through Klaviyo's personalized product blocks and conditional logic campaigns.
Every flow rebuilt on the same winning patterns, with improved timing logic so messages land when each customer is most likely to act.
Personalized campaigns beat every previous winner, and flows became the account's top revenue source.
Growth in email revenue after the program rebuild.
With $230K in email revenue over 11 months.
Increase in conversion from campaigns.
Personalized campaigns led the way.
Automated flows now out-earn campaigns.
Steady revenue between sends.
Captures each contact's preferences and purchase history and recommends the outfits they're most likely to buy.
Using Klaviyo's built-in AI tools, every subscriber sees products chosen for them, not a generic grid.
One campaign, many versions. Content changes based on who's opening it.
Personalized campaigns outperformed every previous winning campaign.
If you're paying for traffic and collecting signups that don't buy, the list isn't the problem. The emails are.
We test, personalize and manage your email so it finally converts. Get a free email audit and see exactly where your flows and campaigns are leaving money behind.
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