Wall Art · Klaviyo Email
MetalPlex is an established wall art brand with seven years of growth behind it. Its previous email agency delivered consistent results, but the email program didn't grow with the business.
Traffic went up and store revenue went up, while email revenue stayed flat at about 16% of total store revenue. MetalPlex came to us for new ideas, new tactics, and a partner who could push email past its plateau.
Store revenue kept growing. Email revenue didn't.
Email stayed at about 16% of total store revenue while traffic and sales kept climbing.
The previous agency delivered steady results, but the program didn't grow with the business.
Seven years of customers meant a list that needed new tactics to start buying again.
Personalize by what customers already bought, refresh the campaigns, then rebuild the flows and forms.
Homeowners segmented by past purchases, styles and themes, then mapped to what they're most likely to buy next: more of the style they love, or a piece for another room.
Sharper segments instead of whole-list sends, a refreshed design language tested against the old one, and offer tests to revive buying on a mature list.
Every flow rebuilt with updated messaging, design and structure, plus new signup forms that captured more of the brand's growing traffic.
Once we found the winning offers, campaign revenue jumped sharply, adding meaningful profit from email.
Up from a 16% plateau.
More than double the starting share.
Return on investment from email.
Driven by the winning offers.
Rebuilt flows and new signup forms.
More revenue per recipient and more signups.
New tactics for a list that had stopped responding.
Messaging built on what each customer has actually bought.
Not just more discounts. Offers that revived buying activity.
Being consistent isn't the same as growing.
If your store keeps growing but email revenue doesn't, your program has stopped scaling with your business. Being consistent isn't the same as growing.
We find the tactics that get your program scaling again. Get a free email audit and see exactly where your flows and campaigns are leaving money behind.
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