Health & Wellness · Klaviyo Email + Push
Amazing Botanicals operates in a restricted category. Email platforms and inbox providers watch sending behavior closely, and a single bad send can get an account suspended.
The brand came to us after several email agencies. Some had gotten the sending account shut down. Others kept it alive but never moved revenue. They needed campaigns that connect, built by a team that knows the compliance rules well enough to scale without putting the domain at risk.
Rebuilding from about 2,000 contacts, with much of the audience stuck in a closed email platform.
Past agencies had gotten the sending account shut down, so every send carried real risk.
Other agencies kept the account alive but never grew revenue from email.
The brand was starting over from a list of about 2,000 contacts.
A large part of the historical audience sat in a previous email platform that had been closed.
Protect the domain first, earn revenue from flows, then scale the list back up in controlled steps.
Sending rules based on the published policies of the ESP and major inbox providers, compliant copy guidelines, an age consent bar at signup, and SPF, DKIM and DMARC on a branded sending domain.
Welcome, browse, cart and checkout abandonment, post-purchase and winback flows captured high-intent paid traffic and gave us a safe place to test copy before campaigns.
A regular campaign calendar sent to engaged segments first, widened as reputation strengthened, with push as a second owned channel for time-sensitive offers.
After 60 days of stable sending, the old audience came back in small warm-up batches, most recently engaged first, with sunset flows keeping complaint rates low.
A stable sending reputation that lets the brand focus on growth instead of damage control.
Email-attributed revenue in the last 12 months.
Built on flows, campaigns and push.
Contacts, up from about 2,000.
Migration, ad-driven signups and list management.
Since onboarding.
After multiple shutdowns with other agencies.
Reputation is built first and scaled second.
Copy that converts without crossing ESP, ISP or legal lines.
Old and migrated audiences brought back without triggering spam filters.
Zero account restrictions since onboarding, after multiple prior shutdowns with other agencies.
If you sell in a restricted or regulated category (supplements, botanicals, CBD, adult wellness and similar), your email program carries risks most agencies never think about. Strong creative only matters if your emails reach the inbox and your account stays active.
We build email programs that scale revenue without putting your domain at risk. Get a free email audit and see exactly where your flows and campaigns are leaving money behind.
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